
For the second consecutive year, Mustang Week attendees fell short of breaking the world record for the longest Mustang parade.
Todd Smith, who organized this year and last year’s attempts, said 660 Mustangs were counted Thursday morning cruising around Broadway at the Beach.
Falling short of a world record, Mustang Week attendees gather at Broadway at the Beach in Myrtle Beach on Thursday to cruise around the venue for two miles. Todd Smith, the organizer of Thursday’s event, said last year’s record of 566 was broken with 660 registered gasoline-powered Mustangs but it fell several hundred short of the world record, The Thursday event was a mishmash of a car show and cruise as folks shined their cars, looked at the other Mustangs and cruised slowly around the venue. Photo by Janet Morgan/[email protected]
The world record for the longest Mustang parade was set in Sept. 2019 when 1,326 Mustangs cruised together at Ford’s Lommel Proving Ground in Belgium, according to the carmaker’s website.
Despite falling short of the world record, Smith said this year’s attempt surpassed last year’s record of 566 Mustangs in Myrtle Beach.
“It really is a tough thing to do,” Smith said.

Falling short of a world record, Mustang Week attendees gather at Broadway at the Beach in Myrtle Beach on Thursday to cruise around the venue for two miles. Todd Smith, the organizer of Thursday’s event, said last year’s record of 566 was broken with 660 registered gasoline-powered Mustangs but it fell several hundred short of the world record, The Thursday event was a mishmash of a car show and cruise as folks shined their cars, looked at the other Mustangs and cruised slowly around the venue. Photo by Janet Morgan/[email protected]
While almost 850 people registered for Thursday’s event, Smith said he ran into major issues late Wednesday night as the registration website crashed, rendering the opportunity to register unavailable for almost three hours.
Smith said he did his best to ensure folks could register by paying the $20 fee in cash at the event Thursday before sunrise.

Falling short of a world record, Mustang Week attendees gather at Broadway at the Beach in Myrtle Beach on Thursday to cruise around the venue for two miles. Todd Smith, the organizer of Thursday’s event, said last year’s record of 566 was broken with 660 registered gasoline-powered Mustangs but it fell several hundred short of the world record, The Thursday event was a mishmash of a car show and cruise as folks shined their cars, looked at the other Mustangs and cruised slowly around the venue. Photo by Janet Morgan/[email protected]
The attempt to break the world record comes during Mustang Week in Myrtle Beach.

Falling short of a world record, Mustang Week attendees gather at Broadway at the Beach in Myrtle Beach on Thursday to cruise around the venue for two miles. Todd Smith, the organizer of Thursday’s event, said last year’s record of 566 was broken with 660 registered gasoline-powered Mustangs but it fell several hundred short of the world record, The Thursday event was a mishmash of a car show and cruise as folks shined their cars, looked at the other Mustangs and cruised slowly around the venue. Photo by Janet Morgan/[email protected]
Joe Lamberti had heard about Mustang Week for years, finally coming down from Massachusetts with his 2007 California Special Mustang to try and be a part of history. And Mustangs have always been a part of his life.
“My grandmother definitely had one. I know my dad had a couple back in his day,” he recalled. “My grandfather, pretty sure he had one or two.”

Joe Lamberti of Braintree, Massachusetts is ready for the Mustang Week parade at Broadway at the Beach in Myrtle Beach on Thursday. He said he wanted to be part of a world record attempt and attend the last Mustang Week in Myrtle Beach under the current ownership. The owners are retiring and selling the business. Photo by Janet Morgan/[email protected]
For Lamberti, there’s something about a Mustang that has been drawing people like himself in for nearly 60 years.
“It’s a beautiful car, a beautiful machine to see,” he said.
Jeff Diefenbacher pulled up to Thursday’s event in a classic 1966 Tahoe turquoise colored Mustang. He drove all the way from Fort Wayne, Indiana to try to help break this record, knowing this year was the possibly the last year for Mustang Week.
“I wasn’t going to miss it,” he said.